Last Bus | Black Swan

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CLIENT NAME:Last Bus
WEBSITE:

CASE STUDY

GOALS:

The production team for Last Bus, a hit Kannada movie, wanted to introduce and endorse the movie. They asked us to promote this movie for them. Though, it was the first time we engaged in the promotional activities of a movie, we were sure that we’d be able to reach out to people who’d be riveted by the very concept of a horror Kannada movie.

APPROACH:

We created Facebook ads for Last Bus that would reach the quintessential targeting. Our social media strategy for Last Bus was meant to amass a crowd who were keenly interested in Kannada movies and music. Relevant targeting – check. Promotion – check. Visibility - Check.

RESULTS:

80K+ people reached

5k Facebook page likes in just 10 days