Twitter Feed: Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

  • CLIENT NAME:Last Bus
  • WEBSITE:

CASE STUDY

GOALS:

The production team for Last Bus, a hit Kannada movie, wanted to introduce and endorse the movie. They asked us to promote this movie for them. Though, it was the first time we engaged in the promotional activities of a movie, we were sure that we’d be able to reach out to people who’d be riveted by the very concept of a horror Kannada movie.

APPROACH:

We created Facebook ads for Last Bus that would reach the quintessential targeting. Our social media strategy for Last Bus was meant to amass a crowd who were keenly interested in Kannada movies and music. Relevant targeting – check. Promotion – check. Visibility - Check.

RESULTS:

80K+ people reached

5k Facebook page likes in just 10 days